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Trying to advertise your product on the web can be challenging -
there are so many choices/options. Should you just focus on search
engine placement or should you have an affilate program.
Sit, back, take a deep breath and we'll show you some of the main
routes to go.
To Buy or Not to Buy Banner Ads
This is tried and true method but we don't always recommend it. It
may or many not suit your site. You may be better off focusing on
"pay-per-click" search results placement than run of the network
banner ads.
In a pay-per-click search results placement, your ads comes up when
someone searches on specific keywords that you have selected.
Looksmart listing charges
15 cents per click.
Google
Adwords allows you to have your ad placed along with search results.
List Your Site with Overture and appear on the top of search results
of leading sites like Yahoo!, Lycos and MSN
- this is the grandaddy of pay per click
search engine results listing (formerly called go2).
How banner ads work?
You find a site, click on their advertise on this site link and buy
banner ad space directly from them or from a third party agent that
handles their advertising sales. Or better yet your go directly to the
agent and puruse their sites and select where you'd like your ads to go.
There lots of ways to do it but let's get a handle on what you can buy.
Ad space is typically sold four ways:
- By impression - every time your banner appears you pay.
Impression rates can run from $2 to more than $100/1000 ad impressions
- By click-thru - every time someone clicks on your banner ad
you pay anywhere from .01 cent to $.25 or more
- By lead - every time your ad generates a lead like an
online registration, trial download, a catalog request, you pay. Leads
are typically $.50 to $5.00.
- By sale - every time someone clicks on your ad and then
buys your product, you pay a commission. On the high end commission
rates are 50% and on the low end 5%.
There are also hundreds of Free Banner Ad Exchanges. Try searching
Google, if you are really ambitious
and have lots of time - start your own banner exchange.
Of course running around to web sites buying space is cumbersome,
time consuming and frustrating. Many sites handle their advertising
through a third party. You can buy space on hundreds of sites at once.
Depending on the "agent" you can see online real time reports, approve
the sites that carry your ad or just buy a run of the network (on any
site) within a broad category.
The big players (handling 100,000 of views per day) are Burst,
Engage, Doubleclick, ...
Buy Banner Advertisements through Affiliate Aggregators
This is a great program with lots of affiliates.
Clickthru, Sale, Lead
Check their site for current prices to set up an account
This site is well known for offerring leads and has an established
affiliate network
Lead
The "Right" Traffic is the Key to Making Money
Have you promoted your site? Have you analyzed your keywords and
worked on your position in search engines? This is critical. But you
must also offer visitors something of "value" so they'll come again and
again. It's exhausting work getting "new visitors" - what if 1 in 5
visitors came back weekly? Wow!
Want to learn more on promotion? ....Check out our
How to
Promote Your Site Guide
Who do you trust?
There are hundreds of sites. Our approach is give you good solid
advice that you can start with right now. We'll give you the facts
without alot of hype. And we're not trying to sell our own special guide
on "how to do it". We've been on the web along time and lots of people
helped us - now we're taking turn to help you.
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